Emotional Intelligence beats IQ

Salespeople,

Did you know 90% of top performers are also high in emotional intelligence?

Your sales craft will only be as good as your emotional intelligence is. 

As you could imagine, one of my reps thought it was more important to understand this now more than ever.

You want another statistical lens to look through?

People with average IQs outperform people with high IQs 70% of the time.
(source: Talentsmart)

Obviously, It doesn't hurt to be smart.

If you want to be considered one of the best, that's not enough.

While this takes A LOT of work...understanding your prospect's goals, needs, and PAIN always has been and will always be critical in the success of any communication role you are in.

#emotionalinteligence #empathy #rapport #change