The BEST Part of your Product

What’s the best part about your product/service?

You ready...

➡️ Whatever the customer says it is! ⬅️

When I was first taught this, it sounded much cooler then it was.

I let this go in one ear and out the other.

I kept assuming that every “qualified lead” fell into the same buying category and my value props would remain the same.

The moment I started working at understanding what’s really in it for them, and what problems they actually needed solved...the best part of what I was selling them became obvious.

I started tailoring every pitch with ease.

I started highlighting the value props they NEEDED to hear and see.

I started closing more sales.

My product went from becoming the perfect solution to any small business,

to...

The perfect solution to their specific business.

My new approach was simple:
1. Ask the right questions
2. Identify their problems
3. Show them how specific features and benefits will improve their life and business through what I’ve learned.

This elevates any salesperson’s closing to the next level.

#sales #closing #tailoring #selling