Social Proof WORKS

92% of prospects crave reviews before making a purchase.

This leads to the importance of the psychological phenomenon where prospects conform to the actions of others because they view that behavior as "correct".

aka Social Proof.

Salespeople -

Find as many ways as you can to ensure your prospects feel going along with you and your product is what everyone else in their shoes is doing.

This could be as simple as highlighting a bunch of customer testimonials, case studies, or even real-time stats about your customers.

Incorporating social proof in your sales pitch will lead to higher conversion percentages.

Now go flex those muscles.


#sales #socialproof #closing