Straight Line Selling
Your sale should be a straight line.
If it’s not, you’re missing out on more sales for that commission check.
Simple.
Obviously, your goal is to get your prospects to buy as quickly as possible without any wasted time.
And,
We all know the shortest distance between any two points is a straight line.
So,
Your cold call to the close needs to follow that straight line.
Focusing on this straight line approach will force your decision making to be as smart and efficient as possible.
One of my reps always gut checks and asks herself “Is whatever I’m doing or saying right now likely to move me to the next step as quickly as possible?”
This question forces her to constantly focus on closing sales faster.
It forces her to find the right people to speak to, to build rapport, to find the problems that need to be solved, and to control the conversation as quickly as possible.
This shortens your sales cycle.
Shorter sales cycles are gold.
#sales #straightline #selling #Belfort