We All Want a “Deal”

We all want a "deal"!

Whenever we buy something, we want to feel like we've won.

Winning = My assumed value of this product/service is much
higher then what I am paying

I'm sure you remember that one time you bought a piece of clothing that was on sale. You knew you were paying much less than what it was supposed to cost. You won.

When buyers go through this process of thinking they are getting a deal, they tend to focus more on saving and less on spending.

Use urgency, exclusivity and all the relevant value props of your business to help you create a much higher price in their head of what this should actually cost. You should have fun with this part.

Once they see the much lower price, the prospect will feel they have won and will buy.

That right there is a win-win ;)

#sales #perceivedvalue #mindset