Separate Yourself

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One of our A players still had 2 job interviews lined up once he accepted our offer.

10 days before his start date, we sent him a personalized email every day.

You can have fun with this, but all we did was edit the number of days left into a photo of Cheetahs.

He felt the energy and culture before he started.

He told me he canceled his other interviews.

This reaffirmed one of my core beliefs -

Separating yourself from the sea of sameness can make you stand out for all the right reasons.

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Condition the Buyer’s Mind

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Celebrate the Small Wins